Georg Jensen installation at Baselworld 2016 by Zaha Hadid, Basel – Switzerland

March 18th, 2016 by retail design blog

British architect Zaha Hadid has realized a dynamic installation for Danish design house Georg Jensen, marking their collaboration on a collection of jewelry. At Baselworld 2016, an international marketplace and trendsetting show for the watch and jewelry industries, hadid has created a site-specific sculptural structure that serves as the backdrop for an informal guest lounge. A sweeping silhouette of silver fins undulates above visitors and wraps around architectural supports, while free-form seating arrangements offer a destination that is both inviting and relaxing.

‘This installation is inspired by my jewelry collection with Georg Jensen,’ Hadid says. ‘It is referenced by the coherence and beauty of natural systems and informed by the fluidity of my own architectural language. Working with Georg Jensen presented an opportunity to express our ideas in different scales and through different media. Our starting point was the Danish house’s design links to nature. There is an inherent integrity within the organic structural logic found in nature and we often look at the coherence of natural systems when we work to create environments. Our challenge was to translate that into something that can be worn; to reinterpret the rich history and tradition of Georg Jensen’s design approach into something new.’

Hadid’s architectural installation is drawn from the expressive forms realized in her highly-anticipated jewelry line, previewing exclusively at Baselworld this year. The collection includes five rings and three bangles, crafted in both sterling silver, and black rhodium set with black diamonds. ‘We are proud to continue a legacy of partnering with some of the most visionary designers of the times,’ said David Chu, chairman and chief creative officer of Georg Jensen on creating a memorable experience for attendees. ‘The visual impact of Zaha’s installation will transform the space and beautifully play off her new jewelry collection.’

http://www.designboom.com/design/zaha-hadid-georg-jensen-installation-jewelry-collection-03-17-2016/

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