Khujo booth at Panorama Berlin 2016 by Werkstatt65, Berlin – Germany

March 23rd, 2016 by retail design blog

Werkstatt65 is already designing and building the brand dna for the Khujo company for three years now. So when the Khujo company founder and managing director Thobias Schroeder contacted Werkstatt65 at the end of 2015 with the challenge to re-define the visual communication for their Khujo brand dna we immediately went to work. Within the time frame of two week we designed and build a new and lighter visual world for the Panorama show in Berlin.

Khujo is a big name in Germany positioned right alongside Scotch and Soda and G-star. The Khujo brand is still growing strong and the lighter design maches the new way of how the brand presents itself. The design is based on the following principles: The beauty and appreciation of things, the beauty of things humble and simple in nature, the beauty of things unrefined and unconventioned.

Photography by Inga Powilleit

Wall of 300 Chairs and Clothes by Fumiko Kobayashi, Tokyo
One side of the wall is composed of used clothes, creating a relatively flat...
Google Budapest spa office by Graphasel Design Studio, Budapest - Hungary
Google Budapest spa office by Graphasel Design Studio, Budapest - Hungary
The Studio by Ashton Woods Showroom by Cecconi Simone Inc., Phoenix - Arizona
The Studio by Ashton Woods Showroom by Cecconi Simone Inc., Phoenix - Arizon...
COMME des GARCONS store renewal by Rei Kawakubo, Berlin - Germany
The transformation comes with a brand new interior, concocted by the brand's...

Leave a Reply

Your email address will not be published. Required fields are marked *