Nike Performance Tight SP16 campaign, Algeirs – Algeria

March 23rd, 2016 by retail design blog

SP16 is a journey of transformation:
Tights generate both a psychological and physiological advantage for our athletes to help them run, train, and move. From a psychological standpoint, putting tights on gives a person the feeling of becoming a super hero. Here’s how English Gardner describes it: “Tights represent my iron man suit, and when I put it on I am gearing up and getting ready for war.”

Physiologically, tights help you move by keeping your muscles compressed and focused on efficient movement. By combining these two rich insights, we will inspire consumers to move without limits and, in turn, drive a tights revolution.
“We are in the business of maximizing human potential”.. Mark Parker

Email of photographer: Rahim Alioua
Names of VM: Rahim Alioua – Amine Aissani – Sidali Hameurlaine (RBM TEAM)

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