Parcafé coffee shop by CADA Design, London – UK

March 31st, 2016 by retail design blog

Located on the ground floor of The Dorchester Hotel, next to their iconic Ballroom, lies Parcafé, a speciality coffee shop which sells locally sourced coffee by Alchemy, along with teas, fresh juices, pastries, sandwiches and salads.

Parcafé’s location played an important part in the concept’s creation. As a celebration of its park side setting, the Parcafé identity was designed to hint at leaf-like characteristics, most notably within the ‘P’ motif, whilst reflecting the heritage of The Dorchester Hotel. The parks narrative is continued through the interior design, with branch-like food displays and a beautifully crafted wooden wall, which creates richness and warmth.

CADA has achieved a surprising level of sophisticated elegance within the tiny 130 ft² space. The scale of the café was a challenge that CADA Design was all too happy to take on. Now The result stands jewel-like next to The Dorchester Hotel’s grand entrance and all of the heritage within. Yellow has been a signature Dorchester colour since the hotel opened in 1931. CADA commissioned a bespoke vibrant espresso machine in Dorchester yellow from specialists La Marzocco, based in Florence, Italy. The coffee machine is considered the heart of the offer and its colour the perfect finishing touch.

Lead designers: Stephen Richardson (3D) and Lisa Barron (2D)

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