The Wanda Group stand at MIPIM 2016 by SFD, Cannes – France

April 1st, 2016 by retail design blog

The Wanda Group approached us to design and manufacture their stand at MIPIM 2016. To answer the challenge of standing out in a visually competitive area we communicated the design of the stand as a piece of small scale architecture rather than a conventional stand.

A stand that was inviting along with being aesthetically imposing led us to fluid and organic forms, with Zaha Hadid as a particular reference point. Formed MDF with framework wrapped around the existing columns, resulted in a form and environment that matched our clients expectations.

Designed by SFD

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