Young Perfect office by studiomfd, Breda – Netherlands

April 8th, 2016 by retail design blog

In the supermarket there is always a war going on. Brands are constantly battling it out over the consumer’s attention, deploying new flavors, different packaging or more inventive mash-ups. Brand activation and shopper activation, as implemented by Young Perfect, is the secret weapon that can significantly reduce the distance between brand and consumer.

Meet A-brands in a personal way, right there where the choices are made: On the shop floor. This is a far more complex arrangement than sending a lady holding a tray of nuts to the closest XL supermarket. Sympathetic in its approach, and fine-tuned right down the zipcode, this method delivers at the right place and at the right time. The total brand experience.

Young Perfect has an ironclad reputation in its market segment that consists exclusively of A-brands. And leadership comes with responsibilities. So its expanded and renovated offices have now been completely transformed to reflect a total experience comparable to the brand activation they provide for A-brands.

A differently themed world of experience has been created for each type of client that visits. From a dairy meadow to a fresh candy room and from the Dutch kitchen to a more Eastern culinary experience. This way clients and employees are surrounded by the atmosphere that defines their work. Industrial accents provide structure and prevent the whole from becoming trite.

Designed by studiomfd
Photography by Johannes van Assem

Signal Mediahus by SPACE GROUP, Oslo
The open section gives a natural flow through the building, reduces consumpt...
Wylie Wilson store, Los Angeles - California
Wylie Wilson store, Los Angeles - California
Transformation exhibition at Southern Guild, Cape Town - South Africa
The participating creatives were asked to produce a piece that invites the a...
KBTG Innovation Campus by pbm, Pak Kret - Thailand
The main theme was “industrial city” with interplay of day and night lightin...

Leave a Reply

Your email address will not be published. Required fields are marked *