Onok Stand at Light & Building by Masquespacio, Frankfurt – Germany

April 17th, 2016 by retail design blog

Masquespacio presents its last project for technical lighting firm Onok Lighting, designed for the last edition of Light & Building in Frankfurt, Germany. The project that was commissioned after the redesign of Onok Lighting’s brand image last year, follows the overall aesthetic used by Masquespacio for the campaigns of the lighting brand’s new product launches. That way the design seeks to transmit a message that plays with the perception of their users through phrases like “Colours are brighter when the mind is open” or “When you feel colours you will understand the why of their forms”; Above different decorative elements represented with daily life unreal colours are used to create a reflection about their influence on our point of view and the state of mind they generate. Last, different forms and colours for the exhibition walls invite the visitor to live an experience from the beginning to the end at Onok Lighting’s stand.

Ana Milena Hernández Palacios, creative director from Masquespacio: “What we look for in each project is to create a continuous experience and that way surprise visitors in each part of the space they are going to discover. At the booth of Onok Lighting, still maintaining an exhibition aspect, we seek to entertain the visitor from the beginning to the end through colours, messages and forms, while he gets to know the technical lighting firm’s new products.” During the same event at Light & Building, Onok Lighting also presented their new catalogue 2016, designed by Masquespacio below the same aesthetical characteristics.

Photography by Fernando Alda

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