The matter of “security”, a feature that became prominent in the products to be exhibited, constituted the starting point in the design. A neat image of house with hipped roof considered to well express the matter significantly drives the shaping of the stand’s shell. While the shell is designed to evoke sense of security of the house, the products to be exhibited are integrated to the shell of the stand benefiting from the advantage of the stand having an island type area.

So a roomy and spacious volume is formed in the mid part of the stand. The volume so formed is considered as socializing and resting area. For this purpose, an elliptical wooden sitting unit with fixed coffee table from the middle of which bamboos stem out is designed. Again for the same purpose and in addition to that sitting unit, a café area is formed on the upper floor. While the products are designed to be presented clearly with very simplified details, the elements of “warmth” are sought to be added to such a technical matter.

Designed by YERce Architecture
Design Team: Nail Egemen Yerce, Çağrı Okur
Graphic Design: Nebal Çolpan
Construction: HOD
Photography by Emin Emrah Yerce / Yerce Art