SD Direct Pro at Power & Electricity World Africa 2016 by Whaam Concepts, Johannesburg – South Africa

April 19th, 2016 by retail design blog

Clean, elegant and modern. This was the tone that was set by the very white open plan structure that Whaam Concepts designed for the South African solar company SD Solar Direct. The use of white on white with the use of well-placed LED halo lighting was used to give a sense of clean and simple look without being to invasive and obtrusive to the onlooker. A white high gloss surface reflects all the elements that were placed upon it and helped to give a sense of weightlessness to the space.

The elongated back wall had a combination of satin white and SD Solar Directs pantone grey, the use of angular faceted faces on the bulkhead area bring in an eye catching modern feel and help to separate the structure as its own. The whole space was a very exciting area to design as one had to constantly try and encourage a simplified feel to the structures and amplify the simplicity and design of the SD product and service offering. The activation exercise was a great success and received huge attention from all who attended the show.

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