Dior flagship store by Peter Marino, San Francisco – California

April 21st, 2016 by retail design blog

Hot on the heels of other luxury brands that have set up shop here in recent years, Dior has followed suit with a flagship in San Francisco’s Union Square neighbourhood. And although it caters to a different demographic, the new store makes up a little for the recent closure of the Dior Homme boutique. Not surprisingly, it’s a high-profile location, situated in multi-storey building that has been entirely encapsulated in layers of translucent glass to preserve the masonry in an artful manner. The lavish interior, designed by New York City-based architect and longtime collaborator Peter Marino, and draws inspiration from the luxury brand’s iconic mothership on Avenue Montaigne in Paris.

The ground floor is dedicated to a mix of merchandise across all categories, including handbags and accessories, and there’s also a salon for fine jewellery and watches. One floor up, along a dramatic staircase embedded in a huge video wall, Dior’s ready-to-wear collections are presented. Also to be found on this floor is a separate salon for footwear. Adding up to an immersive and unique shopping experience are a variety of commissioned furnishings and artworks on the premises, ranging from India Mahdavi’s bishop stools, the aforementioned video wall by Yoram Mevorach Oyoram, and Rob Wynne’s dots mirror glass installation.


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