Zanella Fashion+Design, Switzerland (ZFD) requested Whitespace’s services to create a new piercing and piercing jewelry retail concept in Bangkok, Thailand. Whitespace provided consumer environment and brand design services for kiosk type piercing / jewelry shops, capable of international roll-out in shopping malls. The result was NooYoo. NooYoo brings aesthetic body piercing out of the underground + into the light and provides customers with hypo-allergenic jewelry for the everyday use.

Photography by Soopakorn Srisakul