Lexus showroom by FITCH & ARNO, Europe

May 5th, 2016 by retail design blog

Through progressive Luxury – the Lexus facilities aim to provide a sense of joy, prestige and enriching experiences. The L-finesse design philosophy composes elegant surfaces flowing into intriguing details and bold visual expressions. Inspired by the Lexus logo, a bespoke showroom design has been created with movement and stillness. The new Lexus retail concept and the bespoke furniture pieces that facilitate the customer journey are designed with this philosophy in mind. A fresh, contemporary approach to the brand resulted in clean uninterrupted lines in all areas with clearly defined spaces, created through the use of different material textures, ambient lighting and appropriate contemporary furniture. ARNO was asked to produce, deliver and install for over 250 car dealerships across Europe.

Value engineering ensured all furnishings were constructed as efficiently as possible. Handcrafted quality, cutting-edge materials such as solid surfaces, wooden elements and technical innovations were applied to the final showroom concept. The exclusive mix of materials characterizes the design with an impressive five-meter-wide illuminated reception desk. Each of the showroom areas show how the new facility champions beauty and meaningful innovation that responds to the needs of the Lexus customer. The retail concept creates enriching experiences within the automotive retail sector through private configuration areas and video walls create a unique, interactive brand experience.

Designed by FITCH

The North Face flagship store by Green Room, Milan - Italy
By focusing on community, engagement, and digital integration, this new stor...
DESCENTE BLANC Daikanyama store by Schemata Architects, Tokyo - Japan
Ceiling space, equipped with operable hanger racks going up and down, is all...
MADE and Cloudtags showroom, Brighton - UK
The connected showroom is an NFC enabled space that enables MADE to offer th...
Blackfin headquarters by Anidride Design, Taibon Agordino / Belluno - Italy
The interior spaces are characterized by a perforated sheet ceiling that rem...

Leave a Reply

Your email address will not be published. Required fields are marked *