Roca on the menu installation by CuldeSac™ Custom Retail, Madrid – Spain

May 7th, 2016 by retail design blog

Optical illusions reach the Roca Madrid Gallery with its new ‘Roca on the menu’ designed by CuldeSac™ Custom Retail. The new showcase presents an integrated installation made of three dishes of a singular menu where bathroom spaces and gastronomy reach a spectacular symbiosis.

With its usual characteristic style, CuldeSac™ Custom Retail created two different visual levels with one goal: to play with the spectator’s perception. Depending on the distance from which you look at the dishes in the showcase, you can perceive its elements in different ways. From a given distance in fact, the spectator will see a gastronomic scenery with an exquisite presentation, but, little by little, as he gets closer, he will discover Roca’s products: washbasins in shape of a kabob made of sponges; a bathtub used as a sirloin and a crunchy mille-feuille dessert made from two Terran shower plates.

This is not the first time that CuldeSac™ has collaborated with Roca Madrid Gallery. The studio was responsible for developing other temporary installations, such as the “Destinos” or the “The Cloud of Sustainability”. These projects add to the long list of jobs by CuldeSac™ in the retail sector, where the company consolidates itself ever further thanks to its association with first-class domestic and international brands.

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