Silvian Heach flagship store by Fabio Caselli Design, Milan – Italy

May 13th, 2016 by retail design blog

Silvian Heach is a contemporary, young, ecletic brand, at the forefront of trends. These are the key words which defined the new retail concept Silvian Heach designed by FABIO CASELLI DESIGN.
Marble, evocative of Italian elegance is reinterpeted graphically and portrayed in its most contemporary form becoming the central element of the concept store. This is the reason behind the name Marble Concept and the decision to line the store’s walls seamlessly with a highly innovative product of glazed porcelain stoneware with cartoon graphics for a contemporary interpretation of surfaces.

The lining acts as true “skin” detached from the supporting structure and is highlighted by the use of linear led lights positioned on the upper part, creating an extremely evocative effect. The Marble Concept is complemented and accompanied by fine materials such as champagne galvanised gold hanging rails, shelf finishes in glossy black chrome, freestanding platforms and furnishings, transparent crystal, retro varnished glass in white and drawers in wood treated with stripped finish.
 Careful attention was given to the furnishing elements to ensure the beauty of the overall mood of the concept store. Light and shadows play evocatively on table surfaces thanks to eccentric PSLAB lamps.

The seating is upholstered with fine velvet fabrics by Dedar in glamorous powder blue while the fitting room’s creamy curtains echo the galvanized metal of the hanging rails. The flooring in herringbone oak parquet creates a warm effect whics is immediately welcoming. Its simplicity emphasizes all the elements of the concept. Harmony, elegance and a contemporary feel are summarized in this precious and exclusive concept for Silvian Heach, a brand which view success, not as a goal but rather as journey.

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