Hans Boodt Mannequins proudly introduces their Premium label, which was launched with a special launch event during the Milan Design Week of 2016. As an international supplier and producer of mannequins for both large retail chains and individual retailers, Hans Boodt is always on a mission to take the extraordinary world of fashion a stylish step further. This time with more than just an addition to their already well known collections.

During Milan Design Week, Hans Boodt introduced a new label: the Premium label. Feminine and fragile collections with an elegant and sophisticated feel. With this label, Hans Boodt anticipates to high-end fashion. Bound to take the world of haute couture by storm, the Premium label brings mannequins which easily represent high-end fashion with the flair and grace it deserves. Perfectly crafted by our artisans, but still with the signature touch of raw Dutch DNA.

For the launch event, the Hans Boodt Italy showroom in Milan – filled with interesting people, good food, great music and a nice atmosphere – was transformed into the Premium world with all whites and delfts blues, accompanied by the Ready to Wear collection, specially designed by Marcel Wanders for Hans Boodt.

Photography by Jurgen Jacob Lodder