The White Company – White Label May 2016 by Lucky Fox, UK

May 15th, 2016 by retail design blog

For our first window scheme rollout for The White Company, to promote their new White Label range of products, Lucky Fox produced hundreds of beautiful hand finished maple veneer boards, and sent out nearly 2000 meters of natural rope to their 46 UK stores. Working closely with the Visual Merchandising team to get the finishing details just right, we created ombre, white washed, striped and spot effect panels, to compliment the natural wood finish.

We ensured that the elements from the scheme could be adapted to suit topstore and allstore allocations. A co-ordinating scheme was also rolled out to The Little White Company stores, where some of the panels featured fun CNC’d cut out details to highlight small products and accessories.

Photography by Melvyn Vincent

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