Basis natural wood treatment identity & packaging by Daniel Lindqvist

June 3rd, 2016 by retail design blog

The idea of Basis originates from a strong passion for wood. Basis believe in developing environmentally responsible formulas without making any compromises to the quality of their soaps and polishes. Basis mission is to ensure woodwork a long life, durability and a beautiful natural look.

The challenge of this project was to find a visual language that would reflect Basis high quality products while at the same time convey a product that is honest and natural. A step toward a solution was the decision of using a cardboard material that would allow the creation of packaging structures that would stand out on the shelf and still being environmentally sustainable.

By utilizing a broad palette of wood surfaces a sense of warmth was given to the structures. This warm natural element in combination with a solid typographic system enable an approachable end product that invite to interaction.

Designed by Daniel Lindqvist
(Student project)

http://daniellindqvist.com

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