Monochrome Kale Pavilon by Paolo Cesaretti at Unicera 2016, Istanbul – Turkey

June 6th, 2016 by retail design blog

The inspiration for this project came from the tension between archaic and contemporary so deeply expressed by the city of Istanbul, where contrasts are the spirit of daily life. To epitomize this kind of tension we adopted a simple but powerful alphabet of opposed neat geometries. The overlaying of linear and monochromatic elements created different perspectives giving deepness to the space. Thus shaping an ideal background to the display of a wide range of product families, enhancing their decorative and plastic qualities and, at the same time, making clear all their technical features.

The project was able to speak both to professionals and consumers through symbolic chromatic matchings: white – the company, four different shades of gray – the thematic exhibition clusters, oak wood to express a solid sustainable attitude. Outside, the randomness of a proto-digital decorative tapestry made of monochrome blocks and inside, a wide transparent and open environment disclosing the vocations of the brand: research, innovation, quality, style.

Designed by Paolo Cesaretti
Design team: Paolo Cesaretti, Paola Danesi, Francesca Panizza
Visual design: Modiki
Styling: Deniz Galip
Photo: Luca Rotondo

Bay C Boutique Hotel by Woodea-studio, Alaçatı - Turkey
1500-square-positioned and found a total of 17 rooms in different categories...
Delpozo flagship store by CuldeSac, London - UK
The atmosphere is warm and touches the senses, focusing on every aspect to e...
VER store by Botner - Pecina Arquitectos, Buenos Aires - Argentina
The choice of noble materials, soft pastel colors and a warm overall lightin...
Travelstart Offices by Inhouse, Cape Town - South Africa
With its freshly renovated Longkloof offices, Travelstart has done a great...

One thought on “Monochrome Kale Pavilon by Paolo Cesaretti at Unicera 2016, Istanbul – Turkey

  1. Production: /NAKISCI

Leave a Reply

Your email address will not be published. Required fields are marked *