VAVE designed the three-month temporary exhibition „Fascination Sports Cars – The Future of Performance“ for Porsche at the VW Group Forum Drive in Berlin. An interactive tour leads the visitor from today to tomorrow on the way of tradition and future and let him experience the „Fascination Sports Cars“ first hand. The dynamic design and architecture shows the „Forward thinking way of Porsche“ on a technology and emotional level.
Seven selected Porsche show cars – from Porsche 550 Spyder to the official release of the 718 Boxster in Germany – are presented in the brand exhibition. Each car is set on a single pedestal in the shape of an arrow. Simple, but with a clear message: „The only direction is forward“. Large light rays hanging from the ceiling reveal the feeling of speed and progress and represents the forward-looking orientation of the Porsche brand.
At seven interactive exhibits, the visitor can experience the Porsche Vision “The Future of Performance”. A personalized performance card leads the visitor through the exhibition. At an „Inspiration Table” the visitor can get in direct interaction with the brand, learn about technologies of tomorrow or configure and identify his personal Porsche sports car.
Creative Agency: VAVE GmbH (Exhibition Design & Architecture)
Lead Agency: Liganova GmbH
Photography by VAVE GmbH, PORSCHE AG, SUPER MM