Ford Vignale Pavilion by Ruiz Velázquez, Madrid – Spain

June 14th, 2016 by retail design blog

Madrid-based studio Ruiz Velázquez has completed the ‘Ford Vignale Pavilion’, a new automotive commercial concept by the prestigious automotive brand that aims for a new level of service for its most demanding clients. The concept wanted to portray a service that is centered, thought and designed for people, creating a facility that goes beyond the technological beauty and its precision. The studio took all this into consideration to create the pavilion, resulting in a space where nature and architecture meet, creating a new habitat.

The ‘Ford Vignale Pavilion’ is a spatial concept that aims to evolve the originating topic of car design, creating a welcoming environment, where lines converge to unite machine and human being. In this specific case, the architecture of the pavilion and the nature of the courtyard where it is located in Madrid, blend to become a new architectural expression. The white and naturally illuminated space is complemented by wood stripes that flow from the walls into the ceiling, giving the space movement. A tree found previously on site was left intact, adding to the overall natural feeling.

http://www.designboom.com/architecture/ruiz-velazquez-ford-vignale-pavilion-madrid-06-11-2016/

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