Skechers showrooms by Zemberek Design, Istanbul – Turkey

June 20th, 2016 by retail design blog

When hired to design the Istanbul headquarters for the Turkish distributor of international footwear giant Skechers, Zemberek Design was tasked with realizing heterogeneity within a homogenous brand space. The resulting interiors reinforce brand identity while accommodating a rotating range of Skechers’ 3,500 seasonal products across three dedicated footwear showrooms: Performance, Casual and Kids. ‘We thought that a single showroom concept containing all products would be boring,’ says Zemberek partner Başak Emrence. ‘We didn’t want customers to have a tiresome, time-consuming experience.’

The team established distinct ecosystems within a larger biosphere. All spaces share some materials – such as metals, black fabrics and concrete-like plaster – as well as curvilinear forms. In each functional zone (reception, offices and discrete showrooms), however, metals and plaster have diverse finishes, fabrics are used in different ways, and the resulting structures vary as well.

Photos Şafak Emrence

Bread & Butter Berlin 2012 Summer – CAMPUS
Bread & Butter Berlin 2012 Summer – CAMPUS
Roxlin store by Dalziel and Pow, Xi’an - China
At the heart of the store lies an imposing modular framework structure forme...
Tonal vibrations crystal installation by Tokujin Yoshioka, Tokyo
Looking much more like a bed of water than a painting, the piece is actually...
717 Sietediecisiete Bar by Barsante Disegno, Santa Fe - Argentina
717 Sietediecisiete Bar by Barsante Disegno, Santa Fe - Argentina

Leave a Reply

Your email address will not be published. Required fields are marked *