BAOBAO street food store by Linehouse, Shanghai – China

July 5th, 2016 by retail design blog

Linehouse was commissioned to create a new branded architectural language for 甘其食BAOBAO, the first of many stores to line the streets of China and the US, selling the traditional Chinese street food baozi – steamed bread buns filled with meat, vegetable or sweet stuffings. Linehouse created a spatial narrative that married with the brands ethos: from garden to plate, using the freshest vegetables in handcrafted baozi. In doing so they played with the concept of inserting a glass greenhouse building for the exhibition and growth of plants.

Linehouse proposed a series of house frameworks. The chefs occupy the greenhouse and their performance of rolling, handcrafting and steaming the baozi is framed by this insertion. At high level, a shelf wraps the framework with drooping greenery and branded icons stamped on the back surface. At lower level a high leaner also wraps the structure, with hanging lights allowing guests to linger and observe the activities within the kitchen.

The greenhouse is composed of hand glazed green tiles, two tones of wood and glass. This house extends out to the street, operating as a leaner for guests, and further framing the activities within to the exterior. The cashier / service area plays on the idea of ​​a wheelbarrow and garden tools, allowing the menu boards to hang from above. Bluestone cobbles line the floor in the customer area creating a sense of the garden path, and the streetscape beyond.

Two leaner tables sit adjacent to the greenhouse. Wood panels rest on a framework, with white metal threading through to become a mechanism for the lights to hang upon. Linehouse was commissioned to develop the branding and graphics for BAOBAO. Bold graphics of a wandering pig, a family of vegetables from the garden and BAOBAO are repetitively stamped on the adjacent glass. The BAOBAO logo is embossed in a darker tone of wood into a pivoting panel on the façade and a wood cut out logo is displayed on the shelf on the exterior.

Loblaws food store by Landini Associates, Toronto
As such Landini Associates decided that it was important to not just create ...
Wellworth department store by Blocher Blocher Partners , Manila - Philippines
The Rustan’s Group in the Philippines has a new department store concept – d...
Marie-Stella-Maris Archives by Masimo, Amsterdam - Netherlands
The distinctive cinema light box wall inside the store makes an impressive p...
Geist restaurant by Space Copenhagen, Copenhagen - Denmark
Geist is a restaurant run by Bo Bech in the heart of Copenhagen, describing ...

Leave a Reply

Your email address will not be published. Required fields are marked *