HP´s Haute Printing by Egue y Seta at Casa Decor 2016, Madrid – Spain

July 6th, 2016 by retail design blog

What’s really worth commenting about this very special project for Hp, is the virtually limitless potential latex printing poses to home decoration. A closer look at this homely but ephemeral space will sooner or later reveal that everything in it, its “leather like” upholstered wainscoting, its textile wallpapered envelope, all cushioning and bed linens, every window and lamp screen, all wooden joinery pieces, each of the wall hung prints and even its area rug, are all made of nothing but LATEX INK. Please step in this all-printed environment and wonder!

Just as the French term “Haute Couture” alludes to the confection of exclusive garments tailor made for each client, Hp´s “Haute Printing” aims to showcase all the potential of its HP latex printing technology when it comes to creating unique spaces that manage to satisfy the style needs of the most sophisticated and demanding clients. Can marble, wood, steel and varnishes be combined along with geometric, floral and ethnic patterns, over both natural and synthetic fibres and under an overall harmonious scheme? Hp and Egue y Seta have provided us with an answer, one they have written up with HP ink over every single square centimetre of this room.

Photography by VICUGO FOTO

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