Great Little Trading Co (GLTC) is an award-winning retailer of children’s furniture, home accessories and classic wooden toys. Founded in 1996, GLTC offers its own unique modern British designs to help parents create inspirational spaces for children which look good in the family home. Key products include smart storage for toys, books and clothes, children’s bedroom furniture and bedding, curtains and rugs, desks and desk accessories, dressing tables and toys.
Great Little Trading Co’s showroom in Wandsworth, London will bring the entire collection to the high street for the very first time. ‘We’re excited to welcome visitors to our new home” says Jamie Reeve, CEO and proud parent of GLTC. ‘We want to show customers how we make it simple, we make it look good and we make it better. We’re incredibly proud of our reputation, and our award-winning products, and our first ever UK store will showcase the quality of our huge range in an inspirational way.’
The showroom will deliver the same exceptional customer service for which GLTC is renowned online. Friendly and knowledgeable sales experts will be on-hand to offer personal shopping and interior design advice, making GLTC a unique shopping experience for parents looking for innovative design, quality, attention to detail, longevity and the highest safety standards.
‘No-one else on the High Street is dedicating as much space, care or attention to children’s home furnishings and interiors as GLTC’ says Jamie. ‘Children and families are at the heart of everything we design and we are wholeheartedly committed to our promise that everything we make, makes a happy home.’
GLTC asked Resolution Interiors to help bring the brand into the showroom environment. “It was critical for our design partners to understand the culture and values of our brand to ensure they bought GLTC to life in way that would strike a chord with our customers. We set out to inspire customers and to let them interact, discover and play with our products in a way they’ve never been able to before.”
The design resolution was a home-from-home environment, creating inspirational playrooms, bedrooms, shared spaces and study areas. Resolution Interiors took inspiration from stores such as Anthropologie and The White Company, analysing how they use specific methods to create a welcoming and calm environment. By using high end, premium materials and products that you would find in your own living space, Resolution Interiors has designed an exceptional welcome home for GLTC.
Photography by Joel Knight