Kapeh store by Estúdio Jacarandá, Varginha – Brazil

July 13th, 2016 by retail design blog

The concept store for Kapeh, created by Estúdio Jacarandá, introduces a full coffee experience to the customer with its products. All the brand’s cosmetics are produced with green coffee cultivated in a farm in the countryside of Minas Gerais, Brazil. A storytelling panel in the entrance of the store transmits the benefits of the coffee and the history of the brand to the customer.

The architectural concept sought the product’s origins to create a contemporary store, which at the same time brings materials such as copper, wood, jute and pink concrete, inspired by traditional coffee farms. The visual merchandising solutions reinforce this inspiration, mainly in the coffee space, a store in store area dedicated to the tasting of the coffee cultivated for Kapeh.

Photography by Cezar Kirizawa





















Whole Foods Market store by JGA, Detroit
The overall organizing background element used throughout the store is a uni...
Petal Cupcake Boutique by RCG, Auckland - New Zealand
The design approach was distinctly different to the typically ‘pink, rather ...
Spring street grocer by KGA Architects, Melbourne - Australia
Bringing a sense of cheer, bounce and freshness to an otherwise harsh Melbou...
Gulliver HUNT by HIPPO Design, Gifu - Japan
This project is new and unique type of retail format, that is, this project ...

Leave a Reply

Your email address will not be published. Required fields are marked *