Adidas Boost London event by Unibox & WRG, London – UK

July 16th, 2016 by retail design blog

Both Unibox and WRG were tasked with delivering Adidas’ vision for the Boost London event, transforming concepts into a structural reality. The challenge was on a grand scale and involved the construction of a 28m long wave, which was created using the Unibox Modular System. To achieve the desired result, a total of 42 profiles were individually curved using CNC controlled machinery to exact angles within Unibox’s UK (Manchester HQ) factory. Due to Unibox’s advanced manufacturing skills, in-house machinery and experienced team of employees, Unibox was ideally placed to partner with WRG on this project.

The success of the entire project hinged on installation. As such, Unibox sent a technical team to the Expo to personally install the wall as the profiles had to be connected in a particular order to get the shape of the wave correct. The result was a stunning centrepiece to a high profile event display, which provided an inspiring backdrop that successfully raised awareness of Adidas’ products on display, as well as generating footfall around this key area.

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