Tate Modern windows by Prop Studios, London – UK

July 17th, 2016 by retail design blog

Prop Studios were invited by the Tate Modern to originate an impactful window scheme for the launch of the new Tate building – Switch House, by Swiss architects Herzog & de Meuron. The scheme is a development of the Tate’s rebranded logo, which was inspired by themes of interaction and inclusion through spherical forms.

The Prop Studios team designed, manufactured and installed the scheme combining graphic and sculptural elements to create an engaging statement for the launch window. Spheres on rods make the logo appear to disjoin and realign, depending on the chosen perspective of its audience.

The logo compromises of 300 vinyl circles, 75 wooden spheres of various sizes and 69 half spheres. The high gloss background is highly reflective, creating the illusion of spheres suspended in mid-air, whilst also subtly reflecting the viewer to include them as part of the overall aesthetic.

Photography by Melvyn Vincent

Dior windows, Paris
Dior windows, Paris
Gap windows 2013 Autumn, Budapest
Gap windows 2013 Autumn, Budapest
The Beauty Candy Apothecary branding by Bravo Company
We created a pure, clean look for Beauty Candy, drawing inspiration from typ...
Liso Keratina for Jean Claude Olivier by Daniel Gama
The project have a nice French inspiration. Pure geometry inspired by the Ir...

Leave a Reply

Your email address will not be published. Required fields are marked *