Dusak Hodinar & Zlatinik, Prague flagship store by Dobas AG, Lucerne – Switzerland

July 20th, 2016 by retail design blog

For Dusak Hodinar & Zlatinik, Prague, Dobas created a new watch and jewellery flagship store on the prestigious shopping street Na Příkopě in the centre of Prague. On over 220m2 the customer is welcomed to a world of luxury. The ambition of Dobas was to create a corporate design language for the company Dusak, allowing to host famous brands in a posh atmosphere. The front section of the boutique is dedicated to high end jewellery brands, accordingly more feminine colour compositions were chosen, finalizing in a secluded lounge corner with an impressive chandelier designed by Lasvit, a renowned Czech glass company.

The back section of the boutique is dedicated to watch brands. This section of the boutique is treated in a more masculine manor, based on the clientele for mens watches. Each brand was provided with a specific space following certain guidelines to assure a harmonious appearance. The watch hall is enriched with decorative ceiling elements, created by Lasvit to loosen up the geometric layout and to generate playful reflections on the recessed ceiling.

Photography by Filip Šlapal

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