Madame Quoi branding and packaging by Cynthia Fernández & Sofia Villarreal

August 2nd, 2016 by retail design blog

Branding and packaging for a gourmet bakery inspired by the dramatic french story of Henriette Callioux set in the year 1914; thereby it seeks to reflect the uncontrol and the explosion of feelings.

This misalignment of emotions is reflected throughout the use of experimental textures, created after some key moments and phrases of this story; this way a graphic language for the brand is settled which lives through the different packaging creating a distinctive,
modern and unique brand system.

Designed by Cynthia Fernández & Sofia Villarreal

https://www.behance.net/svillarreals

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