The development of a new architectural and interior corporate concept for ZORA chain of stores for consumer electronics was inspired by the dynamics and constant innovations in the sector. Aiming at futuristic and digital overall feeling we tried to keep the place communicative, open and free. Black and white contrast dominate the space penetrated by a thin touch of the new corporate colour – light green-blue.
The renovation started with overall reconsideration of the layout which enabled the creation of a central open space. This allowed for clear visibility of the whole space and a fluent continuity of the customers experience. Each zone gently flows into the next without interruption yet a subtle feeling of movement and direction dominates. The central zone contrasts the rest not only in colour but also in surface finishes and light. Backlit panels pinpoint promotional areas.
Designed by cityscape architects