Augmented paper by Montblanc

September 7th, 2016 by retail design blog

Montblanc ‘augmented paper’: once again, revolutionizing the writing experience, Montlanc reveals the ‘augmented paper’, which seamlessly merges traditional writing into the digital space. Joining together the analogue and digital worlds, ‘augmented paper’ unites the quality, enjoyment and natural feel of a classic Montblanc writing product with the efficiency of digitalizing work. With a simple press of a button, the user’s written text or sketch is translated into the digital form on a smart device that features the ‘Montblanc hub’ app.

Once translated and on the device, the content can be edited, shared and stored. As demonstrated on the day by their creative director, Zaim Kamal, links, which act as stages for each page’s creation, can show the development of notes or sketches, almost like a thought process. This helpful feature also allows those who have been sent the links, such as members of the Montblanc design team, to edit early development stages, rather than just the final digital text.

The ‘augmented paper’ equips a notebook, a special ‘starwalker’ writing instrument and an elegant envelope organizer. Manufactured from the same Italian leather used in the new ‘urban spirit’ collection, the holder showcases the company’s high craftsmanship through a soft tactile feel, sophisticated matte effect, and a stylish design. Offering a long battery life of eight hours of continuous use and a week’s worth of regular use, the product truly enables the customer.

Whether using it when traveling on a plane or when in business meetings, the tool is perfect for use in small spaces and when a laptop is too distracting.
Design: Montblanc
Creative director: Zaim Kamal

http://www.designboom.com/technology/montblanc-augmented-paper-traditional-writing-digital-09-05-2016/

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