CS Brand & Packaging by Angelina Pischikova

September 21st, 2016 by retail design blog

CS — is the largest electrical company in Belarus, which supplies the market with more than 5000 items. CS company’s branding and packaging has been inspired by the old physics books which are diagrams of electrical circuits and illustration of scientific experiments in the style of engravings. Inventor Thomas Edison’s words that a firefly is an ideal cold light source prompted the idea of ​​comparing the various forms of light bulbs with various insects. So a client will see it not just as an ordinary luminaire, but as an independent form.

Design and art direction: Angelina Pischikova
Illustration: Anna Orlovskaya
Photography: Yury Rumovski


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