FLOU furniture exhibition at Aram Showroom, London – UK

September 23rd, 2016 by retail design blog

From 17 September 2016, Italian design has a new home in London. ARAM, the legendary London showroom, will launch an exhibition space totally dedicated to FLOU production. The initiative is part of Flou’s internationalisation strategy and is the natural evolution of a successful collaboration that has linked the two brands for more than ten years. Located in Covent Garden in the heart of London, the Aram building offers the general public, design professionals and their clients the opportunity to look at and experience the best of modern design in an expansive environment.

A spacious zone inside the showroom will exhibit a selection of the Flou products starting with Nathalie. Designed in 1978 by Vico Magistretti, it is the original modern textile bed, an iconic model that made an indelible mark in the history of contemporary design. Nathalie will be joined by other beds, bed linen, transformable furniture, wardrobes, stand-alone pieces, armchairs and furnishing accessories for both sleeping and living quarters. The Flou space presents a concept of ‘total living’ and demonstrates the quality, design and elegance of authentic ‘made and manufactured in Italy’ products.


































Simply Tea Packaging by Magnet Harlequin
Simply Tea is a value range product and a sub brand of a well known UK tea b...
Dr. Martens Flagship Store by Closed Sundays, London - UK
Closed Sundays have helped Dr. Martens open a new flagship store on London's...
Mazis Marios pharmacy by Lefteris Tsikandilakis, Pireaus - Greece
Each pharmaceutical product group is presented in thematic segregation in a ...
MatchesFashion store by SFD, London - UK
The resulting concept respected both the local area and unique space as well...

One thought on “FLOU furniture exhibition at Aram Showroom, London – UK

  1. I really love the soft tones and big space. Thanks for sharing.

Leave a Reply

Your email address will not be published. Required fields are marked *