WeFix store by Whaam Concepts, Cape Town – South Africa

September 23rd, 2016 by retail design blog

Transparency, warmth and communication were the three key design pillars identified when Whaam was tasked with creating a unique physical space to introduce iFix’s transformation into the new WeFix brand.

The main objective for the project was to construct a fresh, inviting space to facilitate genuine interactions and allow relationships between the brand and its customers to flourish. A feeling of trust and accessibility was created by using full length glass divisions to open up the space, which allowed for an organic flow between the back of house technical repair area and the front of house retail environment.

The combination of natural raw materials and high quality, well finished surfaces, along with the introduction of living plants into the space, brought a sense of warmth to the traditionally stark and artificial feel of tech based industry. The post launch customer interactions and their response to the recrafted environment reinforced the design strategy used and its alignment with our own design philosophy.

Designed by Whaam Concepts









Reebok pop-up store by D+DS, New York
“Reebok Flash” is Reebok's first pop-up store, to promote the launch of some...
SHOE STORES! Botas 66 at Designblok10 by A1 architects, Prague
Presentation of legendary Botas 66 sneakers at Designblok10, Prague design w...
United Oil Gasoline Station by Kanner Architect, Los Angeles
Situated at La Brea and Slauson avenues in Los Angeles’s Mid-City neighborho...
HITGallery stores by Fabio Novembre, Hong Kong
Upon entering the concept store in Hong Kong, people will promptly notice th...

Leave a Reply

Your email address will not be published. Required fields are marked *