The problem: Grand Hôtel Stockholm, retailer Dafra and chef Mathias Dahlgren wanted to develop a modern set of kitchen appliances. Our ambition: We are of course huge fans of Mathias and had the ambition to translate his culinary vision and creativity into a modern packaging concept that pushed creativity but could stand the test of time.
Our process: we partnered with Grand Hôtel Stockholm, Dafra and Mathias Dahlgren to create the brand Mathias Dahlgren Edition. We created the packaging concept, collateral and handled the production.
The result: minimalism at its best. A concept condensing the necessary information at point of purchase, size, and the cooking itself. Why make it complicated?
Design: Essen Internatiolnal