Mathias Dahlgren Edition branding by Essen International

October 11th, 2016 by retail design blog

The problem: Grand Hôtel Stockholm, retailer Dafra and chef Mathias Dahlgren wanted to develop a modern set of kitchen appliances. Our ambition: We are of course huge fans of Mathias and had the ambition to translate his culinary vision and creativity into a modern packaging concept that pushed creativity but could stand the test of time.

Our process: we partnered with Grand Hôtel Stockholm, Dafra and Mathias Dahlgren to create the brand Mathias Dahlgren Edition. We created the packaging concept, collateral and handled the production.

The result: minimalism at its best. A concept condensing the necessary information at point of purchase, size, and the cooking itself. Why make it complicated?

Design: Essen Internatiolnal





http://www.packagingoftheworld.com/2016/10/mathias-dahlgren-edition.html

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