AGC Store by why the friday, Darmstadt – Germany

October 21st, 2016 by retail design blog

The concept of the second asphaltgold-shop finds his new home in a former bank downtown in Darmstadt. The closed bank branch has been removed to the core and rebuild especially for asphaltgold’s new shopdesign. The new AGC-store shows a huge variety of sneakers, like the first shop located at the Friedensplatz in Darmstadt and additionally a new range of fine clothing.

The design concept is based upon a special use of three different levels in the whole store. The idea is, to lift the shop up on the same level just as the shop-windows – the store becomes the shop-window, the ceiling height is perfectly embedded in the shop-concept, the pedestrians, window-shopper and the customers are getting a completely new created shopping-perspective.

The furniture are built within the different levels – they seem to flow through the levels in the store and form different presentation-levels and heights for the products. The contrast between the large-area levels and the filigree furniture is included in the material the store is build of.

The industrial parquet-floor builds the base for the dark powdered steel-furniture. In addition to that, the store layout works with special brass gaps, showcases which are sunken in the floor and flexible presentation-systems in the shop-windows.

Designed by why the friday
Photography by Stephan Junglas


















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