Divanger branding by Mike Voropaev

October 29th, 2016 by retail design blog

Divanger is a furniture brand that was founded in 2013. Divanger collection features sofas and chairs in a modern style. Designers from Russia, Germany and Italy was involved in creation of Divanger furniture.

They put the spirit and lifestyle of Europe in the design of each model. Many options make Divanger furniture comfortable and practical to use. And thanks to the modular system of some models, a large choice of colors and textures of materials, you can create your unique sofa.

The main challenge was to refresh brand identity without losing recognition of the already established brand and at the same time branding should reflect its philosophy – modern style, individual approach and advanced technology. Previous Divanger logo has “chubby” and blurred silhouettes. The new logo has a strict shape, while maintaining recognition.

To enhance the uniqueness and brand recognition, I created a pattern from a strict geometric elements reflecting the modern minimalistic style without superfluous details. A large number of unique patterns can be produced out of the pattern elements.

Design: Mike Voropaev

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