During Dubai design week IKEA presents “Life@home: 25 years in UAE”, celebrating 25 years since the Swedish home furnishing retailer opened in 1991 in Karama, Dubai.
A polyhedron pavilion makes a statement, taking over the atrium of one of the buildings in D3 Dubai Design District. Throughout the years IKEA has followed the ideal of producing functional, sustainable and affordable furniture. A different approach has been taking to display their housing solution with scenarios created to demonstrate their key design concepts including sustainable material use, functionality and good form.
Visitors take a walk through the past and view the story behind their products embodying Swedish roots. At the same time, the exhibit reflects on the present showcased inside a vast democratic home built as the an open, multi-faceted pavilion spread across two levels.
“Following our recent catalogue launch with the strong sentiment of un-following expectations and doing things different; this year, to mark this milestone celebration in the UAE, we’ve decided to bring our home furnishing knowledge and design innovation to Dubai Design Week.”– Vinod Jayan, regional general manager of IKEA UAE.