This world famous confectionary brand (part of the MARS empire) commissioned the creative design team at Global Display to develop a new feature zone fixture and VM concept for their world retail stores. M&M’s sought to display key gift merchandise within a family of furniture, with a design that had to be both inviting and functional.
Utilising the forms, colours and brand identity as inspiration, the collection of storage, display units along with mannequins provides a modular and flexible solution for merchandising a diverse range of products. Strong bold colours, combine with solid circular forms, incoporating stock holding and multiple height platforms.
This allows for reconfiguration whilst elements can be used individually or combined to present a complete product lifestyle story. The combination of visual merchandising elements (with Global Display Aura mannequins utilised to present a range of fashion merchandise) along with shopfit fixtures represents the cohesive approach that Global Display applies to retail interiors.
Undertaking a project from initial concept brief, through to technical development, manufacture and installation is combined with expertise in visual display to provide clients with the ultimate shopfit, fixture and VM solution. These new successful store feature zone areas will be rolled out globally across the M&M’s world store portfolio.
Design: Global Display