AquaRio’s gift shop has 420sqm and was designed by Kube Arquitetura. It’s a walkthrough store – all of the daily four thousand visitors will go through the store in their way out and check all of the adorable souvenirs they are selling.
For this project, Kube was inspired by the only information they had: a humpback whale’s skeleton is hang in Aquarium’s entrance hall and its best view is from inside the store. That being said, the store’s main displays were inspired by the organic curves of the whale’s ribs, giving the space a flowing and light movement, and also allowing a flexibility in the mix of products.
The “rib” displays allow the products to be revealed little by little, creating levels of intimacy while they walk around. The blue in the beginning of the store makes the visitors want to dive in that space.