MALIANGHANG jewelry Boutique by Atelier Liang Liang Design Studio, Shanghai – China

November 29th, 2016 by retail design blog


A brand new concept store has landed in the center of fashion district in Shanghai. MALIANGHANG – the first 3D printed custom made jewelry brand in China, has chosen to locate their very first off-line store in the heart of Xintiandi.


Designed by Paris based interior designer Liangliang,the designer purposefully chose an understated approach, a wise decision that makes MALIANGHANG stand out from the crowd in a competitive commercial environment.


Comprised of white, brass and the brand’s signature color- the British racing green, the space was designed to take the viewers onto a tour of a luxury fine lab. Start from the first glance, the window design visualized the process of 3D printing by setting calculated irregular lines into pictures.


Upon entering, one is greeted by the curves and lines Inspired by two signature collections of the brand – the morse code collection and the sonic collection. The soften indirect lighting, inspired by the staff notation, provided a comfortable shopping environment to the customers.


The MALIANGHANG flagship store has been designed with the key spirit of the brand with taking decent care of the customers’ need, beckoning passers to come in and enjoy a relaxing shopping experience inside.

Design: Atelier Liang Liang Design Studio
Photography: Jaques BIN










Vincent Borgmans Sportselect store by Tribe, Arendonk - Belgium
At the start of 2010 the Tribe Interior Decorating team went to Arendonk, Be...
The Kiosk flower stall by Buchanan Partnership, London
We began the project by thinking about how it might be possible to reinvent ...
Sally Beauty store by Droguett A&A, Lima - Peru
The store is an invitation to get out of the women´s daily routine, always f...
Aesop store by in Praise of Shadows & Lies-Marie Hoffmann, Stockholm
The controlled shape of the sales counter, sink and bench, and the material'...

Leave a Reply

Your email address will not be published. Required fields are marked *