Neom Organics store by FormRoom, Leeds – UK

December 4th, 2016 by retail design blog


Neom Organics partnered with FormRoom to design their new Leeds store. From initial moodboards and concepts, through to 3D rendering and technical drawings. Researching their strong values and essence, alongside customer perception enabled FormRoom to design an experiential and multi-sensory store. FormRoom designed the full interiors and furniture which consisted of contemporary and elegant materials contrasting with natural textures.


The hub of the store is the Scent Discovery Bar, which was designed to invite and engage customers into the well-being experience, by enabling them to discover their main underlying wellbeing need – Sleep, Stress, Energy or Mood Boosting. Finished in a white-washed ply with copper framework, this elegant focal point encourages interaction and increases dwell time.


Each wall bay is clearly defined for the customer with the product USP and benefits outlined through educational and interactive elements. This beautiful Leeds store in the brand new Victoria Gate shopping centre reinforces the brand identity and enhances customer experience. An engaging, multi-sensory experience has been crafted for the Neom Organics customer.

Design: FormRoom








Incu store, Melbourne
The store is light and bright, slightly reminiscent of a 1960s office space...
SPORTSWEAR STORES! Reebok Fit Hub store by Trinity Building+Construction, New Yo...
The Reebok Fit Hub, one of Reebokā€™s larger retail units, features a two stor...
Ritzenhoff showroom by Clever Architekten + Ingenieure, Marsberg - Germany
The design of the new showroom at the headquarters of Ritzenhoff AG was insp...
Wolford pop-up store, Milan - Italy
The color concept is pure black and white, which is founded in the wellknown...