ECCO’s Shape range visual merchandising by Mynt Design, London – UK

December 9th, 2016 by retail design blog


Brief: to support the launch of ECCO’s Shape range, we were asked to design a striking window display and in-store concept within the brand’s Oxford Street store in London.


Idea: the dodecahedron shape, which features throughout the design concept, is inspired by the chemical structure of a key element found within the ECCO Shape range – polyurethane.


We used this shape to design delicate, skeletal footwear merchandising units used within the window display and the retail interior concept to showcase the product range and compliment the large-scale graphic installations holding campaign imagery.


Hanging fluorescent tubes create a striking window campaign, which lights up the store’s fascia and glows out across Oxford Street. A portrait TV monitor plays ECCO Shape’s campaign film within the window, further promoting the essence & styling of the Shape range.

Design: Mynt Design

Topshop Summer windows by CRM
Taking inspiration from a famous American artist, the creative team at Topsh...
Youth Republic office by KONTRA Architecture, Istanbul
Youth Republic office by KONTRA Architecture, Istanbul
MAISQUEPAN bakery by NAN Architects, Carballiño - Spain
The project stems from the idea of the owners to create a multifunctional fa...
Northstar office by Thirdway Interiors, London - UK
They wanted to transform a very dark space using lighting and playful featur...

Leave a Reply

Your email address will not be published. Required fields are marked *