ECCO’s Shape range visual merchandising by Mynt Design, London – UK

December 9th, 2016 by retail design blog


Brief: to support the launch of ECCO’s Shape range, we were asked to design a striking window display and in-store concept within the brand’s Oxford Street store in London.


Idea: the dodecahedron shape, which features throughout the design concept, is inspired by the chemical structure of a key element found within the ECCO Shape range – polyurethane.


We used this shape to design delicate, skeletal footwear merchandising units used within the window display and the retail interior concept to showcase the product range and compliment the large-scale graphic installations holding campaign imagery.


Hanging fluorescent tubes create a striking window campaign, which lights up the store’s fascia and glows out across Oxford Street. A portrait TV monitor plays ECCO Shape’s campaign film within the window, further promoting the essence & styling of the Shape range.

Design: Mynt Design

Cienna Ultralounge by Bluarch Architecture + Interiors, New York
Antonio Di Oronzo, principal of bluarch architecture + interiors + urban pla...
Dover Street Market renewal 2013, London
Known for its fabulous, ever-changing retail environs, Dover Street Market i...
HAVANA Cigars packaging by Max Amato
Packaging design for a fictional cigar company, Havana.
Makhno Studio Offices, Kiev – Ukraine
Makhno Studio has developed a new office space and showroom for their archit...

Leave a Reply

Your email address will not be published. Required fields are marked *