BerryBon – The vitamin bonbon packaging by Diana Ghyczy

December 15th, 2016 by retail design blog


My clients asked me to design a logo and packaging for an amazing product. BerryBon is a healthy and delicious bonbon, not only because it was made from the best quality raw materials. This is their own recipe: every bonbon contains enough vitamin D to almost cover the daily needs of an adult. Kun Judit and Szántó Gábor created the brand strategy: they wanted to communicate differently, than an average chocolate brand does.


The brand essence is the unexpectedness, because it’s not a simple dessert: unexpected taste (because of the lightly sour red fruit filling), the qualities (bonbon with vitamin? wow!) and the communication as well. So the slogan became: Unexpect everything!


My task was to design a logo for the ‘Berrybon – The vitamin Bonbon’ brand name. Than a packaging which has a little trick and mirrors the slogan.

Design: Diana Ghyczy
Photography: Kati Kovács


http://www.packagingoftheworld.com/2016/12/berrybon-vitamin-bonbon.html

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