Adidas revamp by StudioXAG, London – UK

December 15th, 2016 by retail design blog


The Adidas Originals Flagship store in London recently underwent a revamp with a localised twist to make it uniquely relevant to London. StudioXAG designed and implemented two long-term “dwell” areas within the store – adding authentic elements of familiarity to the store as well as encouraging the local consumer to spend more time in the store.


Taking reference from the iconic housing estates of London we brought the outside inside with reclaimed chimney pots used as planters and even a piece of the London streets in the form of a reclaimed pavement light re-purposed as a coffee table. Sourced mid-century British furniture, phone charging facilities and local magazines offer an inviting retreat from the busy streets of Soho.


Other subtle nods to London include the rubber flooring from the Victoria Line tube used as table-tops outside the fitting rooms, as well as cushions made from the London Underground moquette fabric. We even had a Blue Plaque especially produced for the store referencing the English Heritage plaques commonly found across the city.

Design: StudioXAG
Photography: Adidas Originals

Bread & Butter Berlin 2013 Summer – Napapijri
The adventure called Napapijri, a variation of the Finnish word for the Arct...
Endesa World Fab Condenser by Margen-Lab
For the occasion of the 10th International Fab Lab Conference held in Barc...
Anselmi flagship store by 3DDesign Arquitetura, Porto Alegre - Brasil
The highlight of the store is a tree made with 10,000 demolition wood chips....
Cofidis Italia Office by Genius Loci Architettura, Milan - Italy
International, young and focused on workplace wellbeing, are the expression ...

Leave a Reply

Your email address will not be published. Required fields are marked *