ADIDAS SPEZIAL by Studio XAG, London – UK

December 18th, 2016 by retail design blog


To mark the launch of Adidas Originals’ Fall/Winter 2016 Spezial collection, we were asked to collaborate with LAW. Magazine on this stunning bespoke installation. The iconic trefoil logo is reduced to a series of simple, angular lines of suspended neon light, illuminating the store.


The floor and walls of the store have been entirely wrapped with a rock textured vinyl, reflecting the raw and textural elements of the collection. In the second window, oversized campaign graphics are off-set by white vinyl featuring the bespoke “Spezial” branding.

Design: Studio XAG








Hi Panda shop by Ora-Ïto, Paris
This 2,500-square-foot retail space offering fashion and accessories feature...
Aveda Lifestyle salon - Amanda Marsden by Reis Design, Exeter - UK
Housed in a spectacular Grade II-listed Georgian building, originally the ci...
Joya Studios store by Taylor and Miller, New York City
The space is comprised of large floating steel and wood veneer surfaces susp...
M&M’s World VM concept by Global Display, London - UK
Utilising the forms, colours and brand identity as inspiration, the collecti...

Leave a Reply