ADIDAS SPEZIAL by Studio XAG, London – UK

December 18th, 2016 by retail design blog


To mark the launch of Adidas Originals’ Fall/Winter 2016 Spezial collection, we were asked to collaborate with LAW. Magazine on this stunning bespoke installation. The iconic trefoil logo is reduced to a series of simple, angular lines of suspended neon light, illuminating the store.


The floor and walls of the store have been entirely wrapped with a rock textured vinyl, reflecting the raw and textural elements of the collection. In the second window, oversized campaign graphics are off-set by white vinyl featuring the bespoke “Spezial” branding.

Design: Studio XAG








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