ADIDAS SPEZIAL by Studio XAG, London – UK

December 18th, 2016 by retail design blog


To mark the launch of Adidas Originals’ Fall/Winter 2016 Spezial collection, we were asked to collaborate with LAW. Magazine on this stunning bespoke installation. The iconic trefoil logo is reduced to a series of simple, angular lines of suspended neon light, illuminating the store.


The floor and walls of the store have been entirely wrapped with a rock textured vinyl, reflecting the raw and textural elements of the collection. In the second window, oversized campaign graphics are off-set by white vinyl featuring the bespoke “Spezial” branding.

Design: Studio XAG








WINE STORES! Fonte Wine Bar by Floisand Studio, Seattle
Fonte Coffee and Wine Bar is located in Seattle. The location is in the Four...
Patagonia Bowery Surf Shop, New York City
The new space offers the entire Patagonia surf line including wetsuits and s...
Hunter Flagship Store by Checkland Kindleysides, Tokyo - Japan
The forest ‘trees’ are hand crafted replicas of silver birches which pass th...
El Ateneo Grand Splendid bookstore by Francesco Manzone, Buenos Aires - Argentin...
Much of the architectural splendour of the original structure, including art...

Leave a Reply

Your email address will not be published. Required fields are marked *