Bits Chocolate Bars by Aqil Raharjo & Michelle Zhen

December 19th, 2016 by retail design blog

Partnering up with Michelle Zhen, this is identity and packaging created for conceptual chocolate brand Bits. A selection of chocolate bars was developed and designed to showcase the flavors of different cultures around the world, each with an interesting approach leaving the chocolate & its own flavor in focus. It primarily targets younger audiences due to the packaging style and the concept behind it. However, they would also attract consumers of all ages who are interested in any of the flavors/countries and wishes to provide the chocolate as a gift.

The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.

We believe that our design is a unique approach to the current chocolate market. The combination of patterns, postage stamps, and torn paper on the edge that reveals the chocolate inside (whether it is white, milk, or dark chocolate) creates a consistent brand block. We have created a unity out of these different design components and established a new visual interest.

Designed by Aqil Raharjo & Michelle Zhen
(Student project)

http://www.packagingoftheworld.com/2016/12/bits-chocolate-bars-student-project.html

WAWA brand design and packaging by Carla Cascales Alimbau and Viviana Gómez
The idea began with the intention of combating childhood obesity, one of mos...
L’Apogée Courchevel Ski Resort, France
Both designer’s inspirations of fashion, travel and a rhythmic approach to c...
Aishti Xmas Windows 2015 by ARTE VETRINA PROJECT, Lebanon
Aishti Xmas Windows 2015 by ARTE VETRINA PROJECT, Lebanon
Badeschoggi Bubble Soap branding concept by Herr Bürli
The personalized package band and the quote inside the box. The material ar...

Leave a Reply

Your email address will not be published. Required fields are marked *