Juwelier Bielert by Heikaus, Neustadt – Germany

December 19th, 2016 by retail design blog

Since Mid-November, Juwelier Bielert has been welcoming its customers in new, modern sales rooms in Marktstraße in Neustadt. Diverse brand worlds are presented by an individual, inviting shop design on 180 sqm. The first eye-catcher upon entering the store is a dark, completely mirrored ceiling opening with a highlight lamp made up of 120 individual LED glass spheres. This elaborate ceiling design has a brilliant and very elegant effect. Surrounding light strips give the room a generous and airy appearance while supporting the straight lines of its modern furnishing.

A striped three-dimensionally cut ornament is repeated throughout the furniture and wall design. This interior design medium establishes a consistent frame around the individual brand worlds.
The high-quality products are presented in attractive and bright dedicated display cases and in a shop-in-shop concept at Bielert. Every watch and jewellery brand is set up individually and attractively.

In spite of this brand diversity, a consistent shop design encompasses the entirely redesigned sales area. Both the white, high-quality wall display cases with their leather edgings and the bright steles in the middle area brilliantly present the jewels.

The rear part of the store displays particularly high-value products. This is where customers find a consulting oasis in high-quality materials and colours. The walls turn a warm coffee shade here while the high-pile carpet adds to a comfortable, high-value atmosphere. Brass pendulum lamps above large consulting tables with high-quality chairs create an impressive room in which customers will like to linger. This is just the right framework for special product presentation.

Design/planning: HEIKAUS Concept GmbH
Project management/execution: HEIKAUS Interior GmbH
Photos: Martin Baitinger, Böblingen
Lighting: Professional Retail Light, Licht + Design, XAL









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