Sha Li Wen Moon Cakes packaging by Charlie Leong

December 29th, 2016 by retail design blog

Sa Li Wen (沙利文) is heritage brand of Hunan founded in 1947 by a Shanghainese. Charlie designed Sa Li Wen to follow the retro style of the Republic and not to follow the current design trends with the hope to restore the brand. To do this, Charlie turned down all the long-term design work in order to be able to fully focused on the project. He is adamant on not wanting this heritage brand to go on a decline.

Li Yongquan once quote: “a country without a brand more than 200 years of culture is a disaster.” Charlie Leong, designer of the packaging says: “I know that in more than 200 years of history, there are six heritage brands in Taiwan, only five in mainland China and there are more than 3,000 in Japan. It is a disaster for the China culture, I create brands and the biggest desire of mine is to save the old brand, that is my biggest wish.”

http://www.packagingoftheworld.com/2016/12/sha-li-wen-moon-cakes.html

Kubrick Bookshop and MOMA Movie Centre by One Plus Partnership, Beijing - China
The shop is divided into the movie bookshop and information center, the desi...
Gavio Gazz packaging by McCoy Bespoke / Alvin Tham
Gavio Gazz packaging by McCoy Bespoke / Alvin Tham
CEDIT - Ceramiche d’Italia: six new collections that blend art and design
CEDIT - Ceramiche d’Italia: six new collections that blend art and design
Design for Wolf Gates Music Album by Ernesta Vala
The concept came from the band insight about the meaning of the gates in the...

Leave a Reply

Your email address will not be published. Required fields are marked *