NMD_”Past Empowers Future” pop-up exhibition by Urbantainer, Seoul – Korea

January 11th, 2017 by retail design blog

Inspired by the innovative sneaker for urban nomads, the NMD, URBANTAINER has designed a new type of exhibition with an integrated digital platform. The exhibition transcends the boundaries of the physical city and deeply integrates cultural formats in collaboration with 8 young artists.

The starting point for the exhibition was the space itself–the Dongdaemun Design Plaza (DDP) with its parametric design by Zaha Hadid. The DDP projects future values that integrate history, culture, social and economic dimensions and lends itself as perfect basis for the topic of the exhibition.

Photography: YoungKim_Indiphos

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